Smith & Wesson Changes Its Name…You Won’t Believe What the Company Wants To Be Called!

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  • If the decision seems a little confusing to you, you’re not alone, because others have expressed disappointment at the change. However, the company issued a statement expressing its enthusiasm for the new direction:

    The 164-year-old company’s president and CEO, James Debney, had this to say:
    “We are excited about the results of today’s stockholder vote. We believe that American Outdoor Brands Corp. is a name that truly represents our broad and growing array of brands and businesses in the shooting, hunting, and rugged outdoor enthusiast markets.”
    The problem, according to people who study such things, is that Smith & Wesson had become too closely associated with firearms, while the company needs to diversify its “portfolio” and focus on “brands and products that best meet the needs and lifestyle of our target consumers.”
    Actually, the guns will still bear the Smith & Wesson name.

    We’re not sure quite what to think about the change because the new name doesn’t have quite the same ring to it. We’re relieved, however, that the guns will stay Smith & Wesson. What do you think of the change? Share your thoughts in the comment section below!

    Article Source: Field & Stream

     

    7 Comments

    1. Nikki Roberts said:

      The 164-year-old company’s president and CEO, James Debney, had this to say:
      “We are excited about the results of today’s stockholder vote. We believe that American Outdoor Brands Corp. is a name that truly represents our broad and growing array of brands and businesses in the shooting, hunting, and rugged outdoor enthusiast markets.”
      The problem, according to people who study such things, is that Smith & Wesson had become too closely associated with firearms, while the company needs to diversify its “portfolio” and focus on “brands and products that best meet the needs and lifestyle of our target consumers.”
      Actually, the guns will still bear the Smith & Wesson name.

    2. Keith R Edwards said:

      Protected by American Outdoor Brands Corp. Isn’t going to scare anyone !!!!!!

    3. Mike Welker said:

      S&W betrayed firearm owners back in the `80s; voluntarily reporting every firearm purchase to the Federal government. I’ll never give them any of my money.

    4. James Harris said:

      Bowing before the kings of political correctness, capitulation to the liberal political agenda, I have purchased my last Smith&Wesson product. I shall not support further idiocy

    5. Matthew Dowe said:

      The holding company that owns Smith & Wesson is changing it’s name. S&W will keep being S&W. Get the facts straight before you write an article dipshits.

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