We Don’t Think They’ll Be Using This Name in Any Famous Movie Scenes!
Smith & Wesson is just about as all-American as it gets. The respected firearms company has been a leader in the industry for decades, and is one of the first things people think of when they think of guns. In fact, the name Smith & Wesson is practically synonymous with firearms! However, branding is all the rage right now, and companies across all industries are continually tinkering with their logos and even their names in order to keep up with changing times and appeal to a more diverse audience.
Smith & Wesson just became the latest to take part in this trend, as it recently announced it’s changing its name to American Outdoor Brands, Corp. Now, we suspect a lot of people will be unhappy about this, in part because the name Smith & Wesson has a certain mystique and aura to it. In fact, it’s even part of a famous line from Dirty Harry IV, where Clint Eastwood walks into a diner and announces to would-be robbers that the person who’s going to prevent them from robbing the place is “Well, Smith and Wesson…and me.” Cool, huh?
To find out why the company decided to change its name, please continue to Page (2) for the full story.